Bull Creative has launched Switched-on SEO, a new division specialising in website optimisation for search engines.

With increasing numbers of people finding new services and products through a search engine such as Google's essential that a business's website achieves and maintains a high ranking, or it will never be found.

Naveen Saini, Switched-on SEO Manager, describes the rationale of this new offering: 'Keeping a website near the top of search engine rankings is an on-going task needing regular attention every month to be effective. Very often companies find it difficult to dedicate resources to this activity and so their ranking slips and the phones stop ringing. Hands-on SEO offers a highly economical service based on a marketing-led approach, producing tangible results and driving sales at low cost.'

Nikki Knight, Marketing Executive for the learning and development consultancy MaST International, praises the effectiveness of Switched-on SEO: 'We've seen our site achieve consistently higher rankings and an in-depth monthly report from Switched-on SEO gives us page linking and ranking statistics, as well as creative solutions for further optimisation of the MaST site.'