Glossary
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SWOT Analysis
Taken from the first letters of the words Strengths, Weaknesses, Opportunities and Threats, a SWOT analysis is a process for identifying those areas where an organisation needs to pay special attention.
Sampling
Screening
Seminars
Sensitive Data
Shareholder Value
SINBAD
SITCOM
Skimming
SLAP
SLEPT
SOSTT
Spin
SWOT Analysis
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