Glossary
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Public Relations
The development of cordial, equitable and, therefore, mutually profitable relations between a business, industry or organisation and the public it serves.
Packaging
PANSES
Payment By Results
PEEST
Personal Data
Personal Selling
PEST
Pester Power
PESTLE
Physical Evidence
Point of Sale (POS)
Portfolio (and Portfolio Analysis)
Positioning
Product Life Cycle
Professional Services
Promotional Mix
Public Relations
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