Glossary
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Direct Response Advertising
Advertising that seeks an immediate response from consumers by mail or telephone usually outside established channels of distribution. Direct response advertising may be carried by mail, by the broadcast media or by the printed media.
DAGMAR
Data Processing
Data Protection Act
Database Marketing
Delegate
Demand and Supply
Demographic Data
Differentiation
DINKY
Direct Mail
Direct Marketing
Direct Response Advertising
Discounted Cash Flow
Distance Learning
Distribution
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