Glossary
Links: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Direct Marketing
Sales made directly to the customer, rather than through intermediaries or intervening channels: includes telemarketing, direct mail, direct advertising.
DAGMAR
Data Processing
Data Protection Act
Database Marketing
Delegate
Demand and Supply
Demographic Data
Differentiation
DINKY
Direct Mail
Direct Marketing
Direct Response Advertising
Discounted Cash Flow
Distance Learning
Distribution

