Glossary
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Direct Mail
Advertising that uses person-to-person communication through the mail rather than mass media. Advertising is sent via flyers, letters, brochures or reprints.
DAGMAR
Data Processing
Data Protection Act
Database Marketing
Delegate
Demand and Supply
Demographic Data
Differentiation
DINKY
Direct Mail
Direct Marketing
Direct Response Advertising
Discounted Cash Flow
Distance Learning
Distribution
RSS newsfeeds
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