Glossary
Links: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Demographic Data
Values that depict characteristics of a sample. Most often includes age, gender, race/ethnicity and socioecomonic data.
DAGMAR
Data Processing
Data Protection Act
Database Marketing
Delegate
Demand and Supply
Demographic Data
Differentiation
DINKY
Direct Mail
Direct Marketing
Direct Response Advertising
Discounted Cash Flow
Distance Learning
Distribution

