Glossary
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Database Marketing
A marketing system that stores information about past, current, and prospective customers in an electronic database (computer). This information can be used to construct individual profiles containing demographic, geographic and psychographic data, allowing marketers to communicate with customers on an individual basis and develop continuing relationships with them.
DAGMAR
Data Processing
Data Protection Act
Database Marketing
Delegate
Demand and Supply
Demographic Data
Differentiation
DINKY
Direct Mail
Direct Marketing
Direct Response Advertising
Discounted Cash Flow
Distance Learning
Distribution
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