Glossary
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DAGMAR
This refers to a process of establishing goals for an ad campaign such that it is possible to determine whether or not the goals have been met. It stands for Defining Advertising Goals for Measured Advertising Results.
DAGMAR
Data Processing
Data Protection Act
Database Marketing
Delegate
Demand and Supply
Demographic Data
Differentiation
DINKY
Direct Mail
Direct Marketing
Direct Response Advertising
Discounted Cash Flow
Distance Learning
Distribution
RSS newsfeeds
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