Glossary
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Customer Relationship Management (CRM)
The way in which a company manages interactions with its customers. A successful CRM solution depends on the ability to interact with customers through any channel they choose, as well as a way to track and maintain real-time records of customer interactions so a complete view of the customer can be established.
Channels
Chartered Marketer
Company Specific Training
Comparative Advertising
Competitive Advantage
Copyright
Corporate Identity
Corporate Strategy
Cost Leadership
Customer Loyalty
Customer Relationship Management (CRM)
Customer Satisfaction
Customer

