Glossary

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Competitive Advantage
A marketplace advantage that a business achieves by providing products and services that are differentiated from those of competitor's by lower cost, higher reliability, superior performance or service, etc. Competitive advantages are sustained by the strategic capabilities or resources of the business.

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Channels
Chartered Marketer
Company Specific Training
Comparative Advertising
Competitive Advantage
Copyright
Corporate Identity
Corporate Strategy
Cost Leadership
Customer Loyalty
Customer Relationship Management (CRM)
Customer Satisfaction
Customer
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