
A new glossary of marketing terms
24 September 2004
Marketing is a complex and varied discipline with new acronyms
and terminology appearing every day. This new glossary is aimed
at taking the uncertainty out of marketing and provides a full explanation
of what terms mean. The glossary is for experienced professionals
as well as those new to the subject just trying to understand all
those terms.
The glossary provides a comprehensive list of marketing terms and
will be a growing source of knowledge "This is the birth a
real online resource" said Delia Bull, Managing Director of
Bull Creative. Bull Creative are responsible
for creating this glossary resource.
The glossary is available to all and can be found here
This is the first of a number on online resources which Bull Marketing
and PR Limited plan to launch to the marketing community this Autumn.
Further planned initiatives include a number of marketing white
papers and discussion documents on key marketing and PR topics,
these will be aimed at both the marketing agency community and the
client side based marketer.
Terms on the glossary range from
Above the Line marketing
to Zuppie.
About Bull Creative
Bull Creative, based in Windsor, Berkshire, is a full
service agency, offering a range of marketing options. Working across
different mediums and industry sectors Bull Creative provides
the right on, or off line marketing strategy and tactics for any
company. www.bulluk.com

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