24 September 2004

Marketing is a complex and varied discipline with new acronyms and terminology appearing every day. This new glossary is aimed at taking the uncertainty out of marketing and provides a full explanation of what terms mean. The glossary is for experienced professionals as well as those new to the subject just trying to understand all those terms.

The glossary provides a comprehensive list of marketing terms and will be a growing source of knowledge "This is the birth a real online resource" said Delia Bull, Managing Director of Bull Creative. Bull Creative are responsible for creating this glossary resource.

The glossary is available to all and can be found here

This is the first of a number on online resources which Bull Marketing and PR Limited plan to launch to the marketing community this Autumn. Further planned initiatives include a number of marketing white papers and discussion documents on key marketing and PR topics, these will be aimed at both the marketing agency community and the client side based marketer.

Terms on the glossary range from Above the Line marketing to Zuppie.

About Bull Creative

Bull Creative, based in Windsor, Berkshire, is a full service agency, offering a range of marketing options. Working across different mediums and industry sectors Bull Creative provides the right on, or off line marketing strategy and tactics for any company. www.bulluk.com