
June 2006
RIW have supplied high performance waterproofing systems to the construction
industry for over 80 years and the RIW brand is synonymous with heritage and
innovation. Renowned for a high level of technical expertise, RIW
understands the importance of providing user-friendly information and
comprehensive technical support.
To complement RIW's award-winning website, the company asked Bull Creative to design
a template for a quarterly e-newsletter and execute a mailing campaign to
their database of 7,500 customers. Having produced a distinctive layout with
carefully planned content, we sent the newsletter in three batches. This
allowed RIW to handle enquiries effectively and enabled us to monitor
results and provide useful data on the newsletter's success.
Our approach, combined with clean data, achieved an impressive open-and-read
rate of 36 per cent, compared with an average rate across all industries of
only 25 per cent.
Nicola Gary, Marketing Manager at RIW, is delighted with their first
e-newsletter: 'Bull Creative listened to the brief, produced a creative design and
gave us excellent advice on how to put the newsletter together. Their
technical execution of the campaign went extremely well and our research
showed very positive feedback. We asked 30 of our customers for their
opinion of the newsletter and overall they found it very informative,
considered it was sent at the right time and thought it looked great. I'm
already looking forward to next quarter's edition!'

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