E-newsletter success for RIW
June 2006
RIW have supplied high performance waterproofing systems to the construction industry for over 80 years and the RIW brand is synonymous with heritage and innovation. Renowned for a high level of technical expertise, RIW understands the importance of providing user-friendly information and comprehensive technical support.
To complement RIW's award-winning website, the company asked Bull Creative to design a template for a quarterly e-newsletter and execute a mailing campaign to their database of 7,500 customers. Having produced a distinctive layout with carefully planned content, we sent the newsletter in three batches. This allowed RIW to handle enquiries effectively and enabled us to monitor results and provide useful data on the newsletter's success. Our approach, combined with clean data, achieved an impressive open-and-read rate of 36 per cent, compared with an average rate across all industries of only 25 per cent.
Nicola Gary, Marketing Manager at RIW, is delighted with their first e-newsletter: 'Bull Creative listened to the brief, produced a creative design and gave us excellent advice on how to put the newsletter together. Their technical execution of the campaign went extremely well and our research showed very positive feedback. We asked 30 of our customers for their opinion of the newsletter and overall they found it very informative, considered it was sent at the right time and thought it looked great. I'm already looking forward to next quarter's edition!'
RSS newsfeeds
Follow us
on Twitter
