Stretch the budget - First published in Comms Business February
2005
Marketing guru Delia Bull looks at the SMART marketing options for
resellers.
Branding and Corporate Identity
A brand is the embodiment of the values your company represents and
can almost be seen as the company's personal character. As much as
marketers should try to control the brand, most importantly it is
held in the minds of your customers and potential customers. If the
perceived brand value is high then you will have many advantages,
usually concerning pricing and positioning.
How to Create
a Marketing Plan.
Marketing planning enables a focused marketing effort agreed by
all the company to be implemented. Most strategic marketing plans
cover one year, some tactical marketing plans for product launches
cover as little as a three month period. Marketing plans can be
organised and started from any point in the year, but they are often
focused at the beginning of the financial year.
Search engine optimisation and a public relations
agency
Online public relations can provide enhancement to your online presence
as well as form a support for your search engine optimisation strategy.
Press releases, articles and editorial can have an impact in printed
media, but they can also be used to enhance your search engine optimisation,
or how easily your site is located. This article looks at the use
of public relations for search engine optimisation and does not
talk about the technical aspect of this.
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